Forming a business from the ground up requires business leaders to be focused and to sacrifice their own comfort in order to acquire their goals. For many small businesses that are just beginning in Pennsylvania, one of the biggest challenges can be marketing their products or services on a limited budget. Despite the truth that marketing and advertising account for a significant portion of any organization’s budget, small businesses can use strategic methods of informing the public in their effort to create interest without destroying their budget. 

One of the most effective ways for upcoming businesses to spread the word about their product or service is to encourage people who have tried what they offer, to share reviews and inform people they know. Word-of-mouth advertising is one of the cheapest ways of marketing and can also be one of the most effective. Providing modest incentives or discounts for people who are the first to try out a new product or service is another way to encourage repeat visitation and for companies to build rapport and strengthen their brand’s image. 

According to Entrepreneur, two more effective ways that new businesses can market their offerings for cheap include creating content that is captivating and unique. Their content should be focused and help consumers recognize why they need what is being offered, as well as how using what is being offered may provide help with a problem. Another valuable tool is social media. Companies that are actively engaged with their consumers on various social platforms can have a broad reach in who they are able to inform. 

Forbes suggests that business leaders utilize networking as another tool to interact with other professionals who may be able to support their efforts to market and grow their company. Through networking, leaders may have the opportunity to build relationships that could yield partnerships, investment opportunities or other valuable relationships that may optimize their company’s success.